First up on the list is a post that I, and most likely a lot of other people, need to take to heart. It’s about the value of a shorter to do list. As someone who has a to do list that often runs to a second volume, I understand how overwhelming a long list can seem. This post suggests that you make a shorter list and just focus on those tasks for the day. Things won’t seem so overwhelming, and being specific about your tasks means you’ll be more likely to accomplish what you want to accomplish. As usual, the NNEP provides good advice.
Second on the docket today is a post from Retail Minded about the 5 best practices of indie retail owners. I think the advice I like best is #2, stay true to your brand. Sometimes the lure of something new or potentially lucrative can make people stray from their established brand. This almost never works well. As is noted in the blog post, your brand needs to tell a consistent story, and if you stray too far away from that story you may confuse and alienate customers.
Third at bat today is a new design collection from Sadia Sews. My particular favorite is the crimson scarf with the gold embroidery. I’m not generally a fan of red, but that scarp just looks elegant. This collection includes designs for applique, quilting and embroidery. I love how feminine some of the flower designs feel. Beautiful stuff.
Fourth up is a post from Urban Threads that features machine embroidered bowls. I’ve already rhapsodized about this on the EnMart Facebook page and Pinterest board, but I wanted to share it here as well. Just when you think machine embroidery is all about logos on polos or monograms on towels, you see something like those bowls, and are reminded that machine embroidery is an art form.
In the fifth spot today we have a post on slimy sales and marketing tactics. This post got included in the round-up primarily for what it said about building trust and how it’s a slow process. You can try to shortcut to a sale by misrepresenting what you can do or who you are, but that’s a dangerous game to play. In sales and marketing, slow and steady wins the race.
Finally, we have a dose of reality from Erika Napolitano. Be warned, her language is a little salty in parts, but the point she makes is very relevant to many small business owners. We have to organize ourselves and be ruthless about what’s a waste of time and what will get us closer to our goals. This post is a nice reminder that we all need to take a look at what we’re doing and how we can do it better.