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The Company that Thread Built

1st August 2012

The Company that Thread Built

posted in About EnMart, Thread |

I may have told this story before,  but not for a while, I think,  so today seemed like a good day to tell it again.   It’s a story I tell several times at every trade show I work,  mostly because people always ask why we sell the thread we sell and use the thread we use.  For those who are new to this blog or to EnMart,  the thread we use is called Iris Thread, manufactured by a company called Hilos Iris.   We started using the thread in 2007,  and the company that sells it,  EnMart, was officially formed and named late that same year.

People who are not familiar with the thread often ask us why we chose to work with Iris Thread when there were other more well known brands that we could have used.   The answer to that is simple.   Our parent company, Ensign Emblem,  has been in business since 1974.   Over the years we’ve embroidered millions of emblems and used tons of thread.   You name a brand,  at some point it has likely run on our machines.    We’ve tried them all and, in the end,  discovered that Iris Thread suited our needs best.   Iris thread simply works.

Why does Iris work for us,  and why will it work for you?  There are a couple of reasons.  First,  the Iris UltraBrite Polyester is durable.  In our experience it has less thread breaks than other threads.  It is also wash fast and color fast.   If you work with garments that are going to be washed time and time again,  or exposed to harsher washing conditions,  that’s an important point.   The Iris poly thread also has a great sheen,  something that was historically only available from rayon thread.   Finally, there’s the color palette.  299 colors from light to dark and soft to vibrant.

I also can’t forget to mention Iris Dazzling Metallic Thread,  the thread that turns metallic thread haters into metallic thread lovers.    As many of you already know,  sewing with metallic thread can be a challenge.   Iris metallic thread greatly reduces that challenge.  I can’t tell you how many people have tried a sample of our metallic thread,  and then told me how great the thread was and that they’d never use another metallic thread after using ours.    Quality shows,  and our metallic thread is built to sew smoothly and add a pop of sparkle and shine to your designs.

We all know that it’s your choice what thread you choose to use and that I could go on for several more paragraphs and still not change your mind about what’s currently running on your machine.  The proof is in the pudding,  or in this case the thread,  and so I invite you all to request a sample of our Iris poly thread or our Iris metallic thread and see for yourself.  You have nothing to lose and everything to gain,  so contact us and ask for your sample to be sent today.

This entry was posted on Wednesday, August 1st, 2012 at 10:18 am and is filed under About EnMart, Thread. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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