First up today, I’m spotlighting one of my own posts, mostly because I think it touches on a topic that is problematic for a lot of people. In this post I discuss the art of the unfollow, and how to determine when and why you should unfollow someone. I know from the seminars I did this year that figuring out who to follow and who to unfollow can be tough, and I intended this post to provide some guidelines and advice for the times when you realize that someone doesn’t need to be cluttering up your feed. If you’re using social media for business purposes, you have a specific reason for being on whatever platform you’re on, and that reason should extend to who you do, or don’t, follow.
Second at bat is a piece from Erich Campbell about educating your customers. I like this post because it points out that you can’t assume that customers know what you can do, you have to show them. The show and tell shouldn’t, however, only involve what you can do, it should involve information about what you can’t do and why. The more educated your customers are, the better able they are to appreciate your expertise and understand your pricing structure. There’s a lot of meat in this post and Erich makes some very good points.
Third on a list is a story mentioned on a blog (Stahl’s) but I chose to link to the full article from the New York Times instead. I like getting behind the scenes glimpses of how things are done, and this glimpse of how the shirts are made for the NFL draft is very interesting. It never occurred to me that shirts would have to be made in the small space of time between when the draft pick is announced and when the person hits the stage. It’s interesting to read about how that’s done.
Fourth in the queue is another behind the scenes piece, this one from Urban Threads. I’m an unabashed Urban Threads fan, so getting to see how a design goes from concept to finished embroidery file was interesting to me. I especially like seeing all the different ideas they start with before narrowing it down to the design that will be used. I remember going through that process when designing what would be come the EnMart logo. Winnowing it down from many to one can be torturous.
Fifth in line is a piece in praise of reading. I taught myself to read when I was four and I’ve been devouring the printed (and now digital) word ever since, and I can’t say enough about the benefits of reading. This blog discussed two myths about reading, one that people are reading less (not true) and one about finding the time to read. The post points out that we make time for the things that are important to us. Staying informed and educated is important, so make time to read!
Sixth is a post about what makes you memorable. In this case, the post is asking in a social media context, but it’s a good question for anyone who is building a personal brand or a brand around a business they own. What makes you stand out, what will stick with people after they’ve left your business or your presence, what is the first thing people will mention when they speak of you? It’s a good question to ask and something to consider. These days everything contributes to a person’s brand and reputation, so you need to be aware of what you want your brand and reputation to be.
Finally, just because I think it’s cool, this piece from the blog for Designs in Machine Embroidery Magazine, which turns a multi-needle embroidery machine into a work of art. I love when ordinary items that we use so often we don’t even see them anymore are examined from a different perspective.