Embroidery Talk Has Moved!

Every Logo Has a Niche

9th August 2010

Every Logo Has a Niche

posted in Garment Decoration |

Last week I wrote a post about the fact that everything that gets printed isn’t necessarily suited for embroidery. Later in the week I was discussing the post with the owner of our company and one of our embroidery experts, who had given me a lot of the information that had gone into the original post, when she said a very wise thing. “You know,” she said to me “every logo has its niche.”

What she meant by “every logo has its niche” is that every logo has a medium that will allow it to be produced in the best way. Our challenge as decorators is to determine which method will allow the logo to shine, and then to convince the customer that method is the best way to proceed. Unfortunately, that isn’t always as easy as it should be. That’s why, sometimes, a short demonstration is in order.  In order for you to see what I mean,  I’ve provided a demonstration here in this post.

Let’s start with the original artwork.  The instructions are hand written and certain items are to be deleted from the finished product.  The artwork also uses fades and shading to define the images.   Beginning with this artwork,  most shops generally have three options for creating the finished design,  embroidery, screenprint and sublimation.   Some shops may also have the option of direct to garment printing,  but most of the advantages of sublimation are also present in direct to garment printing so, for the purposes of this discussion,  we’ll put them in the same category.

This is the original artwork as an embroidered emblem.  Fades don’t generally translate well into an embroidered design. This look may be acceptable to some customers,  but it may not be the best choice for this particular design.

This is the same artwork as a screen printed design.  The colors and clearer and the shadows are more defined.  It is a better representation of the design and would probably suit the needs of most customers.

This is the same artwork as a sublimated design.  The shadows are clearly defined and the fades are crisp.  This is a representation of the original artwork that would satisfy almost every customer.

Granted,  this is a fairly simplistic example,  and was also done using emblems,  since that is the primary product of our parent company,  but the basic message is still intact.  Each logo has a garment decoration technique that is an ideal match,  and it is our job as the experts to help our customers find that match.  The more you know about how each technique works,  and what the strengths and weaknesses are of each technique,  the better able you will be to help your customers make the right decision when it comes time to choose how their logo will be represented.

This entry was posted on Monday, August 9th, 2010 at 10:09 am and is filed under Garment Decoration. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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  1. 1 On August 9th, 2010, SHEILA BURKS said:

    u should write a book. your articles are so informative and right on point.

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