25th June 2014

Changes

change ahead 2When EnMart first became a company,  in late 2007,   we had one plan,  to supply the best thread,  stabilizer and other embroidery products to the commercial embroidery marketplace.   Fast forward to today,  and some six and a half years (give or take) since EnMart began,  what we do and what we are has changed.   We now sell sublimation supplies.   We sell quilt thread and FabricMaker and are looking at expanding into other quilting related items.    We are exploring new markets and encountering new customer types and the simple site that started it all is beginning to need a bit of an upgrade.

In the next few months we will be making upgrades and changes to our website.  If you want the quick version of what we’re doing,  here are the bullet points:

  • EnMart is splitting the store in two.
  • One site is for businesses, and the other for everyone else.
  • Businesses must use a login, and get custom pricing.
  • Everyone else can buy from us now from the public site.
  • If you already have a login you can still use it.
  • Always go to www.myenmart.com and choose the login option that applies to you.
  • If you are a business and don’t have a login, you need to contact us to get one.
  • If you are not a business, you can shop with or without logging in.

Log-ins will still be required for all customers checking out,   but you will only need to log-in before shopping if you are a customer who is eligible for special pricing.  The front end log-in option will be implemented soon.  Pricing structures will be put in place some time after the log-in option goes live.  You can find a complete description of the changes we’re making and the reasons behind them on our FAQ page.

Making these changes  will benefit everyone involved.    The log-in and customer category functions will make sure that every customer receives the proper pricing for their type.    It will also allow a wider group of customers to purchase from EnMart which means some people who were previously turned away will now be able to buy.   This structure will also help us ensure that we’re not trespassing on the territories of any customers who buy from us to sell to the end user.    The changes will also allow us to keep everything on one site, instead of having different sites aimed at different categories of customer, which would have gotten confusing for everyone.

As always, we encourage you to offer us your feedback about these changes.   You can comment on this post, send an email to info at myenmart dot com, leave a message on our Facebook page, send us a message on Twitter or call us and let us know what you think. We appreciate any feedback you can give us, and it will certainly be considered as we move forward with these changes.

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9th June 2014

Why EnMart Sends E-mails

mailing listWhy is EnMart sending you email? Are we spamming you? Did we buy a list? We get these questions sometimes, so we thought it was time to explain ourselves, and let you know why you just might want to keep on receiving the messages we send.

EnMart, as a rule, sends out three types of email messages. They are:

  1. Order confirmations/updates, sent out automatically by our online store
  2. Direct correspondence, such as quotes, information, notifications, questions, or answers
  3. Mass emails, such as special offers, sales, or other general information

For the purposes of this post, we are addressing the third type of email.

First off, we would like to emphatically state that we do NOT buy lists to send mass emails. We don’t like those kinds of emails either. Our emails are ONLY sent to three groups of people. Those who have:

  1. Placed an order with us at some point in time in the past
  2. Attended one of the trade shows where we exhibited
  3. Indicated in some other way such as via our Facebook signup page that they are interested in receiving our emails.

A lot of people don’t realize it, but when you attend a trade show, somewhere in the papers you sign or in the information you receive is a statement that you are giving permission to the exhibitors to contact you via email. After all, that’s one of the main purposes of a trade show – to connect vendors with existing and potential customers.

Trade shows are mutually beneficial. As a customer, you want to find new products and vendors, information, or meet with your current suppliers. As an exhibitor and vendor, we want to meet with you, our customers, and we want to gain new ones. Sending emails out to trade show attendees can sometimes reach people we missed, or people who may have stopped by and forgot about it.

As an advertising medium, email lets us keep costs low and also offer occasional discounts, product offerings, or other potential benefits to you. Since mass email and social media (Facebook, Twitter, etc.) are the ONLY methods EnMart uses to notify you of these special offers, if you are not following us or receiving our emails, you will miss that limited time free shipping offer, or the % discount, etc.

We’re not machines auto-emailing you. We are real people, and if you reply to any of our emails, you will reach a real live person and not one of those “do not reply” mailboxes that drops your message in to a bottomless black hole. We do our best to keep the number of emails down to a minimum of around 1-2 per month. If you don’t want to receive them, it is very easy to stop them and we honor your unsubscribe requests.

We use Constant Contact to send out all mass emails, and there are very strict rules that we must adhere to. All these emails have a very convenient “Safe Unsubscribe” link at the bottom. With a few clicks you can unsubscribe from any or all of our lists, and we’ll never email that email address again. We couldn’t even if we wanted to – Constant Contact prevents it. In fact, if you later want to start receiving emails from us again, you’d have to either go back to Constant Contact and change your settings, or come up with a new email address.

While we do make every effort to reasonably target our potential audience with relevant email content, it can appear to be a bit of a shotgun approach at times, and you may receive something that doesn’t pertain to you personally. For those emails, we apologize and beg your indulgence.

Sincerely,

The EnMartians

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