First on the list is a blog post about the importance of pathing. I have to admit that I know next to nothing about digitizing, but this post made a lot of sense to me. A poorly digitized design is going to cost you time and ultimately money, and it makes sense to understand why. This post will help you do that.
Second at bat is a post from Joyce Jagger about hosting a customer appreciation night. This is a great idea, especially around the holidays. A customer appreciation night is a great time to suggest gifts, showcase new decorating techniques and a perfect way to thank you customers for supporting you, while also encouraging them to spread the word about the work you do. As Joyce also points out, you don’t have to have a brick and mortar storefront to host a customer appreciation night, a conference room in a local hotel or motel can work just as well.
Third on the docket is a post by Bonnie Landsberger at My Two Stitches. As with all of Bonnie’s posts, this one combines nature, embroidery and makes you stop and think. I love Bonnie’s description of getting mad at the Girl Scouts, sending an angry e-mail and then realizing that maybe she’d misunderstood. Those sorts of things happen to us all, but Bonnie uses this incident to remind us all that choosing our words carefully is a good thing, and that knowing all the facts before getting angry is usually best. It’s a fun read.
Fourth in line is a post from Erich Campbell on digitizing for non-digitizers. It stands to reason that not all those who run an embroidery machine will have the ability to digitize designs as well, but Erich provides a few helpful tips the even non digitizers can use and follow. Sometimes just knowing how to do a few simple things can save you a great deal of time and money. Erich’s post will provide you with the ability to understand and perhaps perform some easy digitizing tasks.
Fifth up is a post from Six Pixels of Separation which is nominally about the Lance Armstrong scandal, but which is really about how we handle social media these days. Lance Armstrong had previously used social media quite regularly to talk to his fans and followers, even doing things like inviting anyone around to join him on a run. Now, since he has become embroiled in scandal, he has stopped talking, possibly for legal reasons, and the silence is deafening. Social media is a double edged sword, and you can’t just be open and friendly when things are good. Your brand is still out there and still needs defending even when things aren’t going well. The message here is that you have to keep talking, even if the subject matter isn’t to your liking.
Finally, just because I like this post and what it says so much, we have a post from Erika Napoletano about the difference between polite and respectful. Leaving the actual event discussed in the post aside, I think what resonates with me when I read this post is the idea that you can disagree and still be respectful of the other party in the disagreement. Nowdays, particularly in an election year, there is so much name calling and mud slinging and division, that it’s refreshing to think that people could disagree on who to elect yet be respectful about that disagreement. I’m all for more respect and less polite. How about you?
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