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The Friday Blog Round-Up 3/16/12

16th March 2012

The Friday Blog Round-Up 3/16/12

First up,  we have a post from Stahls revealing the secrets of Glitter Flake.  Let’s face it,  the bling is here to stay,  and Glitter Flake looks like one great way to add some sparkle to your garment decoration.   This post gives you some tips on working with Glitter Flake.

Second on the list today is a post from Erich Campbell about making the transition from hobbyist to embroidery business.   He maintains that the first thing to which attention needs to be paid is profit.   Newly minted embroidery businesses often undercharge in an effort to bring in business, or just because they don’t really know their own costs yet.   As Erich tells us,  it’s all about measuring your costs and planning for the future.   This is a great post for anyone who is poised to make the leap into the business world, or for those who have just done so.

Third on the docket,  we have a post from ASI about the top selling pet gifts.   Pet clothing and supplies can be a real money maker,  and it certainly can’t hurt to have a few special products to offer groomers, veterinary offices and other pet related clients you might have.   If you deal with a lot of pet related businesses, check out this list .

Fourth at bat today,  we have a post from Peter Shankman about his “fate worse than death”.   In his case,  his FWTD is mediocrity or not living up to his potential.   I get a lot of what he’s saying here.  When you’ve accomplished goals that once seemed impossible,  opening a new business for instance,  what do you do next?  Do you rest on your laurels, or do you try for something bigger?   I found this post really interesting and thought provoking.

Fifth on the list is a post from ClickZ about customer service and what you can learn about it from dealing with small children.   While the premise may sound a bit condescending,  the actual content makes a lot of sense.   Customers who are calling in for help or information may be adults,  but they often have to be handled with patience,  lots of praise and an understanding of their side of the situation.

Finally, today,  we have a post about some things you might be doing wrong if you have a blog,  and how to fix them.    It’s easy to get in a rut with blogging, and it’s always a good idea to take another look at what you’re doing on a regular basis and see what works and what doesn’t work.    As a side note,  I also think Erika (who wrote the post about blogging) has a fabulous post about failure on her blog.  I’m not going to link directly to the post since it contains some language that is NSFW,  but I highly recommend going over and reading the post.

 

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14th March 2012

Kudos for Iris Metallic Thread

Those of you who read this blog on a regular basis know that I’ve often talked about the greatness of Iris Metallic Thread.  It’s the thread that can turn metallic thread haters into metallic thread lovers, I’ve seen it happen.    One of the most fun things is to give out samples of the thread and watch people look skeptical.  Then they take the sample home and we subsequently get an e-mail or a phone call or see that person at a trade show and get an earful about how wonderful the Iris Metallic thread runs and how it has completely changed the embroiderer’s attitude about metallic thread.

Don’t take my word for it;  just look at the glowing comments on the EnMart Facebook page.

Laura-Ann Quin It really does make a WORLD of difference… I know i have an inexpensive machine but your thread make it sew like an expensive one. I get almost no breaks with your threads. … and anyone thinking METALLIC.. USE THERES!.. it’s so amazing.

Rusty Pullen Great metallic thread!

Monica Lau Hernandez I love the gold metallic! it rocks…. I am ready to buy some and get silver too! loved your sample!

Erich Campbell It’s really fantastic stuff. I used it in this piece, one of many! -> Acanthus Hoodie

Lori Messelt Gertz Thanks for the samples I used the gold today and it stitched well

Erich Campbell You have to show the metallic. It’s pretty impressive. After James Auclair tuned our machines, it was amazing running that metallic- with properly running machines and good thread, it’s a joy to run. :)

Thanks to everyone who has left us a comment to let us know how much they like the thread.   If you’re sewing with metallic and frustrated,  EnMart can help.   Just contact us and ask for a metallic sample.  We’ll be glad to send you one.

posted in Thread | 3 Comments

9th March 2012

The Friday Blog Round-Up 3/9/12

First up is a terrific post from Urban Threads about how to photograph your embroidery.   Getting good product photographs can be a very tough thing to do,  so any tips about how to do it better are very useful.   Urban Threads has provided a great list of tips that will help you create photos that will sell your work.  Even if you’re just posting a photo to share your work with others,  a quality photo will help show off the quality of the embroidery you created.

Second at bat is a post from Erich Campbell about calls to action.   A call to action is probably the most important part of anything, a brochure or a web site for instance,  that is trying to sell a product or service,  but it’s often the thing that people forget.   Erich points out some ways to use calls to action to help increase your sales and satisfy your customers.

Third on the list this week is a cancer dedication bracelet from Sadia Sews.   Cancer is a rotten disease and a lot of people are working to raise funds to help further research or to help those who are battling cancer.    Sadia has created her bracelets as yet another way to raise awareness and funds.  You can download the directions for making the bracelet and she is fine with people making and selling the awareness bracelets to raise funds.

Fourth on the docket is a post from Seth Godin about why we lie to salespeople and marketers instead of telling the truth.    He makes a good point that many salespeople or marketers will imply that you’re stupid or disregard your reasoning if you go with something other than what they’re suggesting.  Seth suggests, instead,  that the job of a salesperson or marketer is to figure out what the buyer believes or thinks that is leading them to the decision they’re making, and then to help them understand what you, as the salesperson or marketer already knows.   It’s a different way of looking at things,  but I think it’s a good one.

Fifth in the spotlight this week is a post about why geeks are sexy.  As a card carrying geek and a person who went my own way in high school,  I totally understand what this post says.   Being different does have a price,  but it also teaches you skills that can benefit you as a business owner.    I like the way this post sees the positive side of being different and shows the value that lies within following your own path.  Plus,  she’s right, a brilliant mind and an independent spirit can be dead sexy.

And finally, because as usual this post made me laugh like a goon and is proof that famous people, like the rest of us, sometimes do random stuff just because it’s fun,  we have this post from The Bloggess.   Seriously,  this is just random and funny and also an example of the power of a blog,  Twitter and some followers.

 

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