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The Friday Blog Round-Up 2/3/12

3rd February 2012

The Friday Blog Round-Up 2/3/12

First up today,  we have a post from Kathleen Fasanella of Fashion Incubator answering the question of how to figure out how much money you need to start a clothing line.   While she is talking about starting a clothing line,  a lot of her advice, and the thinking behind it, could work for any business.   If you’re just starting out with a new business idea and need advice on how much money you need to get started,  this is a great post to read.

Second at bat,  we have some good advice from Stahl’s about getting your retail space organized.   When you’re busy it’s easy to let things pile up, or to stay with the same old signs and displays for months on end.   Keep things fresh by cleaning and reorganizing.  Your shop will look nicer,  your customers will be introduced to new products and you’ll be more efficient.  It’s a win-win for everyone.

Third on the list is the news that Retail Minded has started a new magazine for retailers.  In a time when many magazines are closing down,  it’s a bold move to start a new one.   Judging by the sneak peek I saw,  this is a pretty cool magazine and could potentially be very useful and informative for retailers.

Fourth on the docket is a post from John Morgan which is really about how to get other people to promote your business,  and how not to get that sort of promotion.   I’m a huge fan of this post because the things he mentions have happened to me.   We have to remember that a reputation is a valuable thing, and we shouldn’t be asking people we have no relationship with to risk theirs on our behalf.    Everything is about relationships,  whether we want to admit it or not.  Spend less time selling and more time building relationships and you’ll be further along in the end.

Fifth up today is a post about people who are bad at social media and blame the venue instead of themselves.    I’ve seen this happen myself and it always annoys me because someone makes a half hearted attempt to use a social media venue and then blames the venue when people don’t come flocking to their account.   As I, and many others, have said in the past,  social media is about relationships  and you have to give to get.    This post offers a very good analysis of how not to succeed and social media.

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