First on the list today is a post from Stahl’s about a little trade show they had recently, for their employees. First of all, how awesome is this idea? Second, I know from experience, as EnMart has seminars where we bring in suppliers and allow our customer service people to get hands on with the products we sell, that people who understand the products are better able to offer service and support. I wish more companies did this sort of thing. I think it’s a great way to make sure you have an educated customer service and sales staff.
Second on the list is a great story from Bonnie Landsberger. While it’s not specifically embroidery related, it does tell the tale of how she found some treasured family heirlooms that she feared had been lost. I think we all have a memory of a treasured plaything or a memento from a loved one that has since disappeared. It’s really heart warming to read about Bonnie and her family getting some of their treasures back.
Third at bat today is a post from Erich Campbell about educating your customers. He explains the right way and the wrong way to approach educational opportunities when they occur. Sadly, I’ve probably been guilty of the bad execution myself a time or two. I’ve also seen examples of the ugly execution as well. Hopefully, after reading Erich’s post, we’ll all stay on the good side of the line when it comes to educating customers.
Fourth on the docket today, in the “yes, I would like a few of these please” category, is the latest in the Urban Entrepreneurs series from Urban Threads. This time, the company being profiled is Magical Monk Bags and More. By the way, did I mention it’s my birthday next week? If someone were looking for a gift…., but I digress. I love this series, love these bags and really enjoy seeing how creativity and hard work can create a business.
Fifth on the list, we have a post from Redhead Writing called My Entrepreneur Can Beat Up Your Politician. I love this post because it points out the fact that people with an entrepreneurial mind set can get things done, while politicians seem to be about anything but getting things done these days. Mostly I love this post for the last paragraph, which is so true.
Finally, we have a post from Brands on Fire about emotional marketing. This post talks about a campaign by Dawn dishwashing soap, but it could apply equally to any brand that has used some sort of emotional tie to market their product. I think in some cases, these emotional appeals can work, but I also think, in some sectors, people are starting to use this type of ploy to sell product not because they feel a real connection to the cause, but because they think it’s good marketing. To me, that smacks of opportunism, and I don’t like it. What do you guys think? Does emotional marketing inspire you to purchase a product you might otherwise not purchase?
posted in Around the Blogosphere | Comments Off