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Friday Blog Round-Up 4/1/11

1st April 2011

Friday Blog Round-Up 4/1/11

Just so we know up front,  this is not an April Fools edition of the Friday Blog Round-Up.   There will be no tricks included in this post.

First up this week,  the NNEP is encouraging all NNEP members to enter the Stitches Golden Needle Awards.  I’d like to extend that challenge to all EnMart’s customers who embroider.    The Golden Needle Awards recognizes some great decorators every year,  and it would be nice to see some of our customers and friends receive an award.   You can easily enter online so please consider doing so.

Next on the docket today is a post by Erich Campbell for Stitches.   His post mentions something that we all should be considering,  are we so used to our shops and surroundings that we don’t take advantage of opportunities to present our businesses in the best way possible.   We all need to view our surroundings with fresh eyes once in a while, and Erich’s blog post is a timely reminder of that fact.

Third on the docket today is a post from Nicole at Retail Minded.  She has some suggestions for connecting with your customers. I think my favorite of her suggestions is to write a thank you note.  I was raised to write thank you notes and still do,  which is apparently a rare thing nowdays.  It is quite amazing how much impact a few handwritten sentences on a nice note card can make.

Fourth on the list today is a post about available jobs.  Apparently the Advertising Specialties Institute (ASI) was recently voted one of the best places to work in Philadelphia.   The are also apparently looking for new employees.  If you’re in need of a job or interested in working for ASI or in Philadelphia,  you might want to check this post out.

Fifth up today is a post about the most underused weapon in marketing,  the testimonial.   I admit, I’m bad about asking for testimonials both for the business and for myself personally.    The post makes the point that the best way to get testimonials is to ask for them,  and also outlines some strategies for reassuring people that your testimonials are legit.

Finally,  we have a post from Peter Shankman which discusses the fact that information about a stranger is generally very easy to find.    He makes a couple of good points in this article.  One is the fact that people can research you, so make sure your verbal story matches your story online.   Second,  be aware that even seemingly innocuous pieces of information can be useful to hackers, and be careful what you say and to whom.  There are a lot of good reminders here,  and this post is definitely worth a read.

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