Embroidery Talk Has Moved!

We’re Not the Only Ones Saying It….

30th March 2011

We’re Not the Only Ones Saying It….

Those of you who read this blog on a regular basis know that I’ve written about our metallic thread in the past.   Back in December,  I talked about our great selection of accent threads.  In September I wrote about an awesome embroidered jacket back that was embroidered entirely with our colored metallic thread,  created by a good friend of EnMart,  Black Duck Inc. In August,  I talked about how our metallic thread was the cure for the metallic blues which afflict so many embroiderers.   The list of the posts I’ve written about our metallic thread could go on and on,  but although each post has a different slant on the subject,  they all end up mentioning one thing:  our metallic thread is one of the best in the business.

Those of us who work for EnMart,  who’ve worked with the thread, and who sell it,  have talked about the qualities of this thread a lot.   We tell people it runs better than the other metallic threads on the market,  that it has less thread breaks,  that even if someone is dedicated to metallic thread avoidance,  Iris Dazzling Metallic thread will change their mind.    We had out samples at trade shows and tell those who take them to give it a try and then give us a call and let us know how great the thread runs and how easy it is to use.   Those calls do come,  or we see a person who took a sample at a previous show at another show and they tell us in person how great the thread runs and how much they love to use it.  That, of course, is something we always love to hear.

We also love to read positive comments about our metallic thread.   That’s why it was so great to get the following comment on a post I wrote about the DAX Minneapolis show.

Saw you at the Dax show, Picked up a sample of metallic thread. Did a sew out today, BEST sewing metallic I have used!

I’m aware that we can talk about how great our metallic thread is and how well it sews and how easy it is to use and, for some people,  that will just sound like another round of sales talk, and be taken with a grain of salt.   The comment on the blog, however, is an unsolicited testimonial from someone, just like those of you reading this,  who owns a machine and got a sample of Iris Metallic Thread to try.   If you’re skeptical about metallic thread, or have had a bad experience in the past,  I encourage you to do what the person who left the comment did, and give a sample of our Iris Dazzling Metallic thread a test run.

I’m sure, if you do,  you’ll soon be sending us a positive comment as well.

posted in Hilos Iris, Thread | 1 Comment

26th March 2011

Dax Minneapolis – Day 2

9:57 a.m.  Second day of show is about to start.  Looking forward to seeing what the day brings.  We’re ready,  bring on the attendees!

10:22 a.m.  Definitely have to give a shout out to Scott and Margie Ritter.  They put on and run a great show.  Attendees and exhibitors are treated very well.  I highly recommend the DAX Shows.

12:35 p.m.  A small moment of quiet.  Best sellers today – so far anyway,  colored metallic thread, Iris poly thread and sublimation systems.  Variegated thread sold out, except for one cone, yesterday.   People love the thread!

1.43 p.m.  Still get a kick watching people get stopped by the wall ‘o thread.  Love their expressions when they see all the colors.  They get even more excited when they hear about the price and the great qualities of Iris thread.  It’s very cool.

2;30 p.m.  Show is winding down a bit.  It’s been a good show.  I’m very pleased with the last two days.  Thank you to everyone who stopped by and saw us.

posted in About EnMart, Trade Shows | 1 Comment

25th March 2011

Dax Minneapolis Day 1

9:45 a.m.  On the floor, all set up and waiting for the show to start.  This is always one of the most fun parts, waiting to see what the show will bring.

10:07 a.m.  The doors have opened and the first wave of attendees are coming through.  Should be a good day.

12:47 p.m.  So gaps in the blog posts mean we’ve been busy,  and boy we have been busy.  So nice hearing people say that they come back to our booth to ask questions because we’re so knowledgeable.  I love helping people out.

1.53 p.m.  Backing questions, sublimation questions, thread questions,  we get them all.  If you’re at this show, or any show we’re at,  and you have a question, come see us.  We’ll help you out whether or not you’re our customer.

2:20 p.m.  Things I’ve been hearing at the show – “A friend of mine uses Iris thread and said to come to your booth”, “We we’re earlier and came back to ask more questions because you seemed like you knew what you were doing”, “A friend met Tom Chambers at another show and said we had to come and talk with him because he knows his stuff.”  Very cool to hear all this!

3:15 p.m.  It’s a trifecta of sales today. We’ve sold thread,backing, sublimation systems, a little bit of everything.  If you need a supplier who has everything you need in one place, you need EnMart.

3.52 p.m.  It’s so fun to watch National Sales Manager Tom Paquette in action.  He always makes visitors to the booth smile,  while also answering their questions and helping to educate them.  He’s very knowledgeable and fun to listen to when he starts talking embroidery.

4:15 p.m.  The other fun one to watch is Tom Chambers.  He knows his stuff when it comes to sublimation,  and people who come to talk to him  stay in the booth to watch and learn.  The joke is that we’re going to put a “no camping” sign in the sublimation side of the booth, people stay there so long.

4;30 p.m.  It’s slowing down finally.  I think we’re seeing the end of the day trickle of traffic.  It was a good first day.  I’m looking forward to tomorrow.

posted in About EnMart, Trade Shows | Comments Off

11th March 2011

Friday Blog Round-Up 3/11/11

First up today is a terrific (and useful) post from Black Duck Inc.  It’s about creating headwear designs that stand out.   Over the years I’ve learned that there is a lot more to turning out a great piece of embroidery than most people would think,  and Erich has pointed out several things that will help take your headwear embroidery from blah to outstanding.  If you embroider caps,  or want embroidery headwear for your business,  this is a must read post.

Next up we have a funny post from Odd Guy Art.   Although I’d like to think winter is almost over,   the snow that came down yesterday and the snow that is supposed to come down this weekend would beg to differ.  Given that winter seems to be holding on,  I love the ideas in this post about how to sell shirts in winter.  I think I’d opt for the sultry leopard shirt myself.

Third on the docket today, we have a post from Robin’s Edge.  She asks a question that I ponder on occasion, is losing fans a bad thing? I think we sometimes get so focused on getting customers and getting business and getting fans or followers that we forget that not every customer or fan or follower is a keeper.  You want to keep the people that will buy from you,  or who will interact with your posts and can be motivated to do things when you ask.  You don’t necessarily want to keep the people who are just there for a give away or who are terribly high maintenance but offer little return on your investment of time and effort.    This post gives you a lot about which to think.

Fourth up today,  and continuing the theme that Robin started,  we have a post from John Morgan called “Why It’s O.k. to Have Haters“.  I’m a huge fan of posts (and blogs) that talk common sense about branding and marketing, and this post does just that.  It’s a reality that not everyone will like you.  In fact,  if you’re so bland that you’re not upsetting someone, somewhere,  you’re probably not that interesting.   Plus, as John points out,  you don’t want everyone to be a fan,  you want the right people to be fans.   This post is right up my alley, folks,  and definitely worth a read.

Finally,  we have a post from Peter Shankman about living the life you want to live.  Due to some reoccurring health issues I’ve been thinking a lot lately about the kind of life I want to live.   What Peter’s post basically says is that anyone can live the life they want if they’re willing to change how they think.   Most of us have more options than we think we do.   This post is a good reminder of that.


posted in Around the Blogosphere | Comments Off

9th March 2011

Thanks Kansas City and What’s Up Next

Well, as you can see from the post before this one,  the second day of DAX Kansas City was very busy.  My live blog for that day consisted of one post.   I want to say a big thank you to everyone who took the time to stop by our booth and keep us busy,  either to make a purchase or to learn more about us, or both.    We appreciate all of you stopping by and we had a great time at the show.

My thanks also goes to Scott Ritter and his team for putting on such a great show.   As I said in my live blog from Day 1 of the show,  Scott and his team know how to do a show right,  and they treat their vendors very well.   Setting up and working a trade show can be an exhausting experience,  and little touches like box lunches and quick resolution to any problems can make things much easier.    If you are considering exhibiting at a trade show,  DAX is a good one to choose.

Now that the Kansas City show is over,  we move on to ISS Atlantic City, which is this weekend in New Jersey.  EnMart will be there in booth 742.    Our East Coast Account Executives, Andy Lezon and Bob Howlett and Frank DeRoberts,  the U.S. Sales and Marketing Manager for Hilos Iris,  will be working the booth at this show.  If you have any questions about thread  and you’re attending the show,  stop by the EnMart booth.

After Atlantic City,  it’s on to DAX Minneapolis.   We will be there March 25 – 26 in booth 407.   Our sublimation expert, Tom Chambers,  our National Sales Manager, Tom Paquette, and myself will be working that show.   Our booth will be overflowing with sublimation printers and supplies,  thread, backing, bobbins and other goodies.  If you stop by to see us at this show,  bring your wallet,  because all of the supplies in the booth are for sale.

If you want to keep up to date on where EnMart will be and when,  please keep in mind you can always see our latest trade show schedule on the front page of our web site.   The schedule is updated as new shows are added.   We love meeting new people, so please stop by and visit us if we’re in your area.

posted in About EnMart, Trade Shows | Comments Off

5th March 2011

DAX Kansas City – Live Blog – Day 2

9:45 a.m. Show opens at 10.  Everything is set to go.  I love the last few minutes before a show opens.  There’s such anticipation and you get to mingle with other vendors and chat.

posted in Trade Shows | Comments Off

4th March 2011

DAX Kansas City – Live Blog – Day 1

9:45 a.m. – First thing I have to say about the DAX Shows,  they’re nice shows to work if you’re an exhibitor.  Scott Ritter and his team are responsive to comments and concerns,  they feed you well, and the venue is nice.  Not that I want to encourage more exhibitors,  but this is a great show.

11:00 a.m.  The wall o’ thread is claiming more victims.  People are buying cones of thread right off the wall.  That’s a lot of fun to watch.

12:10 p.m.  Backing is another fun thing to sell.  People like the big rolls.  They’re a great value.

1:06 p.m.  It’s fun hearing what people currently use and what they need.  Love helping a customer find something that solves a problem.

2:42 p.m.  Our sublimation expert, Tom Chambers,  has another great show.  He’s been consistently busy and people are finding him very helpful.  It’s awesome to see him answer questions and help people out.

3:25 p.m.  Apparently I’m the backing guru now.  Can’t believe how much I’ve learned about backing.  Have to thank Randy Kocher from QST for the education.  I love that I can pass on what I’ve learned.

4:01 p.m.  And yet more Iris thread goes out the door.  People are so pleased about the price, the color selection and the shine.

4:46 p.m.  Show is coming to a close.  Very good first day.  I’m really pleased.

posted in Trade Shows | 1 Comment

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