Embroidery Talk Has Moved!

The Power of Pretty

27th July 2010

The Power of Pretty

Over the time I’ve been writing this blog I’ve talked a lot about the durability of Iris thread.  I’ve talked about the fact that it is colorfast and washfast.   If you’ve read this blog for a while,  you’ve certainly read about the strength of the thread,  how it has less thread breaks and has greater tenacity than some other threads on the market.   Iris thread is a quality thread,  made with the finest ingredients and created by a company that has over 50 years experience in making thread.   I’ve probably covered every aspect of the thread except, perhaps, for one, which is this.  Iris Thread is really, really pretty.

Our trade show booth design for this year features what we call the “wall o’ thread” smack dab in the middle of the booth.  The “wall 0′ thread” is simply shelves with cone after cone of thread on them.   We’ve never actually counted,  but in our average booth there are a least a couple hundred cones on display.  It’s quite a sight, and a huge attraction for people passing by the booth.

What stops the people walking by the booth isn’t the strength of the thread.  It isn’t the durability or the tenacity or the washfastness.  What stops those who walk buy is how gorgeous the thread looks.   In essence,  Iris Thread stops people in their tracks with the power of pretty.

Iris UltraBrite Polyester is known for its sheen.  In side by side tests,  many people can’t tell the difference between Iris Polyester and Iris Rayon.   Both have deep rich color and a brilliant shine.    When either thread is used in embroidery,  the result is a garment that pops with color and catches the eye.  What better advertisement for the work of the embroiderer than an embroidered design that makes people look twice?

To request a sample of Iris Rayon or Polyester thread and to put the power of pretty to work for your business, e-mail us at info@myenmart.com  or contact us through any of the methods available.

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