First up this week is a new series on the Black Duck Inc. blog. They’re showcasing some of their past e-mail ads from a campaign that ran a few years ago. I love this idea for two reasons. First, it allows them to show off their work again. Second, it shows you that humor and a little whimsy does have a place in advertising. Read the text of the ad. They picked a theme and committed to it, and it works. It’s a great example for other businesses to follow.
Second on the list today is a great post by Kathleen Fasanella on choice and why the American way of the person who is affected by the choice making the choice may not always be the best way. The second to the last paragraph is a great commentary for those who run a business and try to give good customer service. Sometimes the best customer service is the kind where you tell the customer they’re wrong. There’s a lot to think about in this post.
Third on the agenda today is a twofer for Erich Campbell (I mentioned his Black Duck Inc blog earlier). This time I’m mentioning a great post about creativity he wrote for his Stitches blog. He spotlights the fact that you have to experiment and play to keep your creative muscles sharp. He also mentions EnMart’s colored metallic thread which he recently used to create some designs for a Stitches photo shoot. Given that, how could I resist mentioning the post?
Fourth on the list, we have a reminder that the holidays are coming, and we all need to be ready. Although the tips from the Retail Minded blog are intended for brick and mortar stores, they are also useful for those who sell online. The main thing to remember is that the holidays will be here before we know it, and we all need to be prepared.
Fifth today, we have a post from Seth Godin’s blog about being first and why it isn’t always best. Sometimes we get so caught up in being first that we don’t stop to think about how much value there is in being first. If you rush a product to market so that you get to introduce it, but the product has issues that you didn’t stop to consider, have you really done the best thing for your business? If you announce a new special or product offering before you’ve considered all the ramifications, are you getting the most benefit from the announcement? It’s certainly something to think about.
Finally, I want to end this post as I seem to have ended most Friday Blog Round-Up posts lately, which is with a plea for recommendations for blogs. I’d love to build a creative blogging community, but it is hard to find blogs written fro those who are in business, as opposed to blogs that deal with crafting. If anyone has any suggestions, please do share them.
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