Embroidery Talk Has Moved!

It’s a Dialogue, Not a Monologue

1st June 2010

It’s a Dialogue, Not a Monologue

Like most companies,  EnMart wants to get the word out about who we are,  what we do, and the products we offer.   One of the ways we do that is through this blog and its sister blog,  SubliStuff.    In the past 2 1/2 years  I’ve written 314 posts for EmbroideryTalk alone.  The average post was probably in the neighborhood, conservatively,  of 400 words,   so that means I’ve written approximately 125,600 words about EnMart and EnMart products.    That’s a lot of words.

I have to admit there have been times when I’ve felt like I’m doing a monologue and the jokes aren’t very funny.   When this blog was first started,  it was one of the only blogs written by an embroidery supply company.    The community wasn’t used to companies that had blogs,   and certainly not used to companies that had blogs because they wanted to communicate with their customers.    A lot of companies use their blogs to communicate as if from on high,  and customers are expected to listen to the messages and then act on them,  the action usually taking the form of buying the products or services mentioned in the blog.  If questions do get asked of customers,  it’s often only so the company can figure out what to sell next.

I’m not going to be disingenuous and say that we don’t want you to buy the products we talk about on this blog,  you buying what we sell is how we stay in business.   I’m also not going to try and make you buy the idea that we aren’t trying to figure out what to sell you next.   We are because,  again,  that’s how we stay in business.    I will, however,  tell you this,  and mean it sincerely,   selling you our current product offerings and figuring out what to offer you next isn’t all we do here.

Mostly what we try to do here is communicate with our customers and potential customers.   We want to hear from you,  that’s the entire reason for the comment section.   We want to hear what you like and what you don’t like,  what you want to know more about and what you’re tired of seeing on this blog.   We want to know how we can help you make your business grow,  what lessons we can teach you,  and what lessons you can teach us.  The people here at EnMart have over 35 years of experience in running a very large embroidery business,  and we’re happy to share what we know with all of you,   but the sharing has to work both ways.

It is, after all, a dialogue, not a monologue.

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