When I started working for Ensign, my total knowledge of embroidery extended mostly to thinking it was pretty. At that point I didn’t understand how much work goes into creating an embroidered piece, how much knowledge and skill are necessary to make the embroidery look as it should, and how much difference having the right thread and supplies could make. These last four years have been an education in many things, but the lesson that really stands out is the one about the importance of choosing and using the right machine embroidery thread. The thread is the basis of the whole embroidery pyramid. If your thread frays or breaks often or if the colors run when the finished garment is washed, you’ll lose production time, your peace of mind and ultimately sales. The decision about which thread to use can be one of the decisions that makes or breaks your business.
Naturally, we think the best answer to the question “which thread should I use?” is Iris thread. In its 36 years of existence, our parent company, Ensign Emblem, has run thread from every major manufacturer. We’ve experienced the production delays that come from thread that breaks and frays. We know the frustration of creating a great design and then having the customer return the product because the thread colors run when washed. We’ve also experienced the process of converting from one thread manufacturer’s color palette to another, and totally understand what an obstacle that can be to changing thread suppliers.
After years of running thread from different suppliers and manufacturers in search of a thread that would work the way we needed it to work, Ensign discovered Iris thread. At last we found a thread that ran well, could withstand washing and looked great no matter what design we sewed out. Finding the right thread made a difference in production, return rates and frustration level. It made such a difference that Ensign created a company, EnMart, so that other machine embroiderers could benefit from using Iris thread.
If you’re fed up with thread breaks, thread that frays or thread that only runs well when your machine is running very slowly, we can help. If you’re tired of poor customer service, unresponsive supply companies, and long shipping times, give EnMart a call and let us show you what we can do. In the end, the decision about which thread will be used in your business belong to, you, the business owner. All we can do is offer you a choice and a sample of Iris thread to try.
We’re quite confident that should be more than enough to help you make your decision.
posted in Thread |
For those who are unfamiliar with this series, I try to do a round-up every Friday of blog posts I’ve found helpful during the past week. Mostly I stick with the blogs on our blogroll. If you have a blog you would like us to consider including on our blogroll, you can always leave a comment here, or e-mail me at kristine dot shreve at myenmart dot com.
Now on with the round-up.
I love a good machine embroidery tip and have given out more than one on this very blog. Apparently I’m not the only one dispensing advice. Kathy at the Common Threads blog has a great post which offers some machine embroidery tips and tricks.
Kathleen from Fashion Incubator brings us a tool for calculating fabric use. Apparently it is an Iphone App which allows you to figure out yardage conversions. If you have an Iphone and you embroider, this may be worth checking out.
Sewing for Cash has a post about some great ideas for ways to display your work and promote your business. From digital keychains to digital photo frames that run videos to using photos on your cellphone, this post suggests some neat ways to display your wares. Technology really is amazing.
If you’re looking for some cool promo items or giveaways for Earth Day, check out Tim from ASI’s latest blog post. Some of these ideas are pretty cool, but I don’t think I’d be up for receiving an elephant poo notebook. I’m all for Earth friendly items, but I draw the line at anything made of poo.
As some of you may already know, EnMart exhibited at the NNEP Embroidery Mart this past weekend. It was a great show and we had a great time meeting our customers and educating people about EnMart. In addition to being a great place to meet suppliers and learn new things, the show also apparently does a lot of good. The Do Duds Apparel Drive generated 960 pounds of clothing and other items which were donated to women’s shelters in 9 locations across the country. I think that’s pretty awesome.
Finally, I wanted to introduce a new blog that’s been added to our blogroll. It’s not specifically about embroidery, but it does have a quirky sense of humor that I enjoy. The blog is Odd Guy Art. If you have a second, check it out.
posted in Uncategorized |
EnMart has a Facebook page. We have a Twitter feed. Our booth and our people show up at a lot of trade shows over the course of a year. We sponsor and have a presence on T-shirt Forums. EnMart also, of course, has a website. Part of my responsibility as Director of Marketing is to make sure that EnMart is available through as many venues as possible, and that we reach out to our customers as often as possible. We’re constantly talking, sharing information and ideas, communicating the company values, and doing everything we can to keep the lines of communication open. Sometimes, however, I have wondered if anyone is listening to what we’re saying.
I’m not wondering so much anymore.
Last weekend we exhibited at and I attended the NNEP Embroidery Mart in Dublin, Ohio. EnMart is a member of the NNEP and we believe in and support the organization. During this show I found out that the NNEP members believe in and support EnMart as well. We had current customers talking about our great products and our great service. There were several people who stopped by our suites and told us that it had been recommended they stop in to see what we had to offer. We even had people doing our sales work for us in the suite, with current customers explaining to new potential customers why they liked and used our products. It was a wonderful experience which happens at every show, and experiencing it again made me very proud of our company and our people and very grateful for our customers.
The reality of the situation is that I can talk all I want, in as many venues as I like, about EnMart’s commitment to customer service, our great products, and the values for which our company stands, and there will be some people who will dismiss everything I say because I work for the company. The real irrefutable proof that we mean what we say is in what we do, and the clearest evidence of what we do is the fact that our current customers are willing to recommend us.
I’m grateful to everyone who has taken the time to let us, and our potential customers, know that they support EnMart. Whether it was in person at a trade show, through a comment on this blog or the SubliStuff blog, by contacting us on Facebook or Twitter, or simply through an e-mail or phone call, we sincerely appreciate the time and effort.
It only seems right that I expend a little time and effort to say Thank You.
posted in About EnMart |
9:26 a.m. Second day is starting. People are already coming in. Should be a good day.
9:40 p.m. It’s fun watching people gravitate toward the thread bins. People love the colors! I’ve had a lot of conversations about how pretty our thread colors are.
10:27 a.m. So fun seeing customers in person. I’ve met Dan from JazzyGear, Nancy from NJT Threadworks and a few others. It’s nice to put faces with names.
11:09 a.m. Best recommendation for our company, current customers telling new customers how great our products and service are. It’s wonderful.
12:23 p.m. Just had a great opportunity to help someone who is just starting out in the business. Feels great to be able to pass along what we’ve learned and help someone new get started.
11:34 a.m. Best 50s are selling like crazy. Guess people know a good bargain when they see one.
12:55 p.m. Just saw the Stitchin Chicks from Texas. They’ve been our best publicity at this show. We’ve heard several times that they’ve been talking up our company and our thread. Thanks, ladies!
1:23 p.m. Finally got some lunch. Thread in the bargain bins is almost gone. All the best 50 kits are gone. I’d say we’ve had a good show and it’s not over yet.
2:23 p.m. Tom has been having sublimation seminars in the Sublimation Suite all day. It’s like a class in how and why you should do sublimation.
3:09 p.m. Show is over. We had a great show. Thank you NNEP and thank you Dublin!
posted in Uncategorized |
9:40 a.m. – The show is just starting. Our rooms are packed with bargains and we’re ready to sell. We’ve got bargain thread, backing, bobbins, thread palettes and more. Also stop by and see Tom in the Sublimation suite for all your sublimation needs.
9:51 a.m. Both rooms are rocking. Love to watch the Toms at work. They’re very knowledgeable about our products.
11:45 a.m. Most popular thing so far, the bargain thread bins. People love the colors. Backing is going fast too.
12:10 p.m. So much fun introducing people to Iris thread. Talking colors is great. I love it when someone finds the exact color that they needed. Also cool seeing what people are embroidering.
1:05 p.m. Got a nice lesson in sublimation techniques from Tom Chambers our sublimation expert. I learn something new from him every time we do a show together.
2:04 p.m. One thing about these shows, it’s hard to eat lunch and take bathroom breaks. It’s unromantic to admit it, but people do need to do both.
3:07 p.m. Been meeting a lot of our current customers. So fun to be able to put a face to the name.
3:49 p.m. Finally had lunch. Kind of thinking I should have just waited until dinner now. Still is nice to eat something.
4:07 p.m. Things are starting to slow down a little. I think people are starting to tire out.
4:24 p.m. One interesting thing about a hotel with an atrium, people think nothing of yelling down to people on other floors.
4:39 p.m. Getting prepared for tomorrow. Sold a lot of stuff and made a lot of good contacts today. I’m excited to see what tomorrow will bring.
posted in Uncategorized |
Those of you who’ve read this blog for a while may know that I’m quite fond of doing series of posts. Some topics are just too big to cover in one post, and doing a series allows for more in depth discussion and examination of a particular product or issue. A series is also a great way to lead people through a particular topic in step 1, step 2, step 3 kind of a way. A blog series can be a great educational tool.
One of the products that I’ve always thought would be perfect for a blog series is our machine embroidery backing. The backing you choose can make such a difference in the success or failure of your embroidery, but there are so many different types of backing from which to make your choice. How do you know which machine embroidery backing or topping is right for your job? How do you know which one you should use?
This is where we come in. Among other things, this blog is an educational tool for our customers. Part of what we do here is help you make informed decisions about the products we sell. Choosing the right machine embroidery backing can have a big impact on the look of your finished product and the ease of getting the product to that finished state. It’s a choice that shouldn’t be left to chance and which requires an understanding of backing types, how backing can impact a finished design, and what sorts of backing or topping work best for various designs. Over the coming weeks, our Backing Basics series will lead you through the all these subjects and more as we conduct an in depth discussion of machine embroidery backing.
Backing Basics will cover a wide variety of machine embroidery backing related topics including:
- Choosing the right backing for your job and garment
- The different types of backing
- Why quality matters when it comes to backing
- Environmentally friendly backing
- Backing weight
- Specialty backing
We are also open to answering any questions about backing that our readers may have. If you have a backing related issue or question, please leave it in the comments here on the blog or contact us with your question.
posted in Machine Embroidery Supplies |
About a week or so ago I posted a question on one of the forums that I frequent. The question was about what EnMart calls thread palettes, and what others might call thread packages or thread collections. The question was about whether or not people liked these sorts of collections and what would make them want to buy a thread palette. One person answered my question and basically said that thread collections were a waste of money and a “gimmick” that thread manufacturers used to sell unpopular or unwanted thread. The comment was polite, but pointed, and it brought up a very real issue that some embroiderers may have with thread collections; an issue that it seemed that EnMart should address.
Please be aware that I can’t speak for other thread manufacturers nor would I presume to guess why they might or might not offer thread collections. All I can do is tell you why EnMart created our thread palettes and why we offer them to you.
First of all, our thread palettes were created as a way to offer our customers complimentary shades of thread at a reduced price. Palettes are generally priced between 15 and 20% below the retail price of buying each thread color separately.
Second, EnMart put together our thread palettes, particularly our holiday palettes, so our customers wouldn’t have to search for the thread they needed for a particular event. Whether it’s St. Patrick’s Day, a gift for a new baby, Easter or Christmas, EnMart’s thread palettes allow you to find all the thread you need in one convenient package, eliminating search time.
Third, our thread palettes were created because we know some people like them. Some people don’t feel that thread palettes are useful, and they’re certainly welcome to their opinions. Other people, however, do like the collections and appreciate being able to buy thread at a bargain price. One of our goals here at EnMart is, obviously, to sell thread. Given that, we need to offer as many options for buying thread as possible. Thread palettes are one way we do that.
posted in Thread |