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What Makes You Order from a Particular Company?

28th February 2008

What Makes You Order from a Particular Company?

I may have mentioned this here before but, if I haven’t, one of the reasons I’m the one writing this blog is because I’m Director of Marketing for EnMart.  My job is to figure out how to talk to our customers, and how to present the company so that people will want to buy our products and will like and trust our company.  

Some people, when asked, would tell you that Marketing is all smoke and mirrors and that Marketers, like myself, are one step up from sleazy salespeople.  I’ve never thought of myself or my job like that.  As I see it, half of my job is to figure out how to represent what our company is and the things for which it stands in the best way possible.  The other half is figuring out how to hold conversations with as many of our customers as possible.   After all, you’re the people best able to answer the question “What would make you buy from us”?

One of the ways that we try and talk to our customers and potential customers is this blog.  Another way is through our customer service reps, who reach out to potential customers through a market survey every day.  We also participate on forums  and send out a weekly e-mail, letting those who are interested know what has been happening at EnMart.  Our goal is to provide our customers with a variety of ways to contact us.  Our hope is that you will use one of those ways to tell us how we can serve your better or, if you are not a current customer, how we can win your business.  If you have any comments you would like to make, please feel free to contact us or leave a comment here on this blog.

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