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How to Equip Your Embroidery Business

17th December 2007

How to Equip Your Embroidery Business

The first rule for anyone going into a new business venture is know your costs.   When your intent is to start a machine embroidery business, those costs will include machines and supplies, and may include space in which to work and extra help.  Determining those costs up front will help you make the right decisions about how to structure your business and what equipment to buy.  A little up front thought and planning can save you a lot of worry and stress once your business is up and running.

 Obviously one of the basic costs when you are starting out will be the machine or machines you buy.  The cost of the machine will be whatever the outright cost of buying the machine is, or whatever the entire cost of your lease is.   Some machines will come with the accessories needed to run the machine. Some will not.  It is always wise to ask your salesperson and to negotiate for inclusion of the accessories in the final cost of your machine.  Make sure that you know whether or not accessories are included with each machine you are considering.  When you compare costs, you want to make sure you compare apples to apples.

Other costs to consider when setting up your business are the cost of supplies and the cost of digitizing.  As I said in the post “Selecting a Supplier“,  the supplier you choose can make a big difference in your bottom line.  Lowest cost should not always be the deciding factor.  You should also look for top quality product and top notch customer service, like that provided by EnMart.   In addition to supplies, you will also need to consider the cost of digitizing the designs you embroider.  You can purchase software which will allow you to do the digitizing yourself, or you can have someone do the digitizing for you. 

 Another thing to do before putting up your machine embroiderer shingle is to study the market.  How large is the area in which you live and work?  Is there a big demand for embroidered products?  Do you plan to only sell locally, or do you plan to have a web site and take orders from anywhere in the world?   Knowing your local market and the potential for sales from other places can help you make decisions about where to work and how big your business should be.  Some people may be happy with running one or two heads and making enough to cover their costs.  Other people may be looking to turn a profit, and so might want a wider market.  Doing a market study before you open your doors can help you determine if your local area can provide the volume you want, and help you make decisions about whether or not to pursue additional markets.

Like almost everything else, a business, whether small, medium or large, can benefit from some advance planning.  If you are thinking of starting an embroidery business, take a few moments to examine your options and make some plans before you buy equipment or supplies.  The small amount of time you spend up front may save you a large amount of money in the end.

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