Embroidery Talk Has Moved!

Your Ideal Web Site

4th December 2007

Your Ideal Web Site

Anyone who has ever built a web site will tell you that the hardest part of creating any site is figuring out what the people who visit the site will want.  Ideally, you’d line your site visitors up in a room and ask them, one by one, what features would make them like your site, and what features would encourage them to buy product from you.  Given I can’t make contact with each of you individually, and certainly don’t have a room that would contain you all, I guess I’ll have to do the next best thing and pose my questions here.

 If you could create your ideal machine embroidery supplies web site, what would it look like?  What would you be able to do there?  Would it contain lots of articles with information on how to run your machines and create better embroidery, or would it simply be about shopping?   Would the front page be crammed with pictures of every item the site offers, or would you prefer just to see a few featured items?  Should each product have extensive information, or is a simple picture and price enough? 

 As you probably already know, e-commerce sites comes in all shapes and sizes.  Some are nothing more than simple shopping carts, you pick your products, enter your information,  and you’re done.  Others are much more elaborate, with lots of pictures and widgets and items with which you can interact.  It goes without saying that virutally no one will like both kinds of sites.  Some people prefer to get in and out, and only want the information necessary to make a purchase.  Other people like all the bells and whistles, and consider stripped down sites to be stark and boring.   It is mostly a matter of personal preference.

In the end, of course, we can only make educated guesses about what our customers will find most useful, and design a site based on those guesses.   We do try and get feedback when we can,  and part of trying to get feedback is putting posts like this on the blog.   This is your chance to tell us what you like, and what you dispise, when it comes to shopping online.  You can leave a comment here on the blog, or contact us directly.  Don’t be afraid to tell us what you think.  This site is, after all, being created for your use.

posted in About EnMart, Shop EnMart | Comments Off

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