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Should Your Company Have a Web Site?

16th November 2007

Should Your Company Have a Web Site?

Recently it seems every company has a web presence.  Many people will tell you that you must have a web site to compete in today’s marketplace.  The companies that get the business, these advisers will say, are the companies that have web sites.  If you don’t have a web site, you’re no where and no one will be able to find you.   Or so you’ll be told. 

Starting a business and growing  a business is hard work.  You’ll get lots of conflicting advice from your family, your friends and from people who are supposed to be experts.  Some people would say you should absolutely, positively always do X.  The next piece of advice you get will tell you just the opposite.  It can be very confusing.

When it comes to having a web site, I would never say anyone should never or should always have one.  It largely depends on your business, and I won’t presume to make blanket judgments.  What I can do is give you some tips on how to decide if having a company web site is right for your company.    If you’re considering creating a web site for your business, here are some things you should consider.

  1. Where does most of your business originate?  If most of the people with whom you do business are local, and if most of your business comes by word of mouth and referral than a web site probably isn’t necessary.  People who shop locally will still refer to the phone book or go to places that family and friends recommend.
  2. Do you want to expand your market? If you want to expand your market beyond your city, a web site can be a great help.  As long as you have a method for shipping, and an easy way for people to contact you, a web presence can greatly expand your customer base.
  3. Do you have the time to manage a web site?  Many people think that all a company has to do is put up a web site and business will flow in.  That isn’t exactly true.  The web sites that bring business are well designed, well maintained and updated often.  Driving traffic to a web site requires time and effort as well.  The rewards of a well designed and well managed web site can be many, but you have to be committed to devoting the time and effort your web site requires.

Currently, we maintain a web site and a forum for Ensign Emblem, EnMart’s parent company and a web site  and this blog for EnMart.  Creating and maintaining these sites takes a combined effort from a lot of people.  There is always updating that needs to be done to the site function, site design or site information.  Granted our sites may be more elaborate than what you’ll need for your business, but that really doesn’t matter.  The simple fact is that having a web site takes time and effort, and isn’t as simple as putting up a web page and leaving it be. 

posted in Making Your Business Grow | Comments Off

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