Embroidery Talk Has Moved!

O.k., We’re Not Quite Victor Kiam

13th November 2007

O.k., We’re Not Quite Victor Kiam

Those of you of a certain age, what age I won’t say,  probably will get the reference in the title.  For those who are at sea, allow me to explain.  Victor Kiam was the owner of several things, one of them being Remington Products.  He was, for a time, the spokesperson for the company, and the slogan he used was “I liked it so much I bought the company.”  In it’s time, this slogan and advertising concept was quite popular, and it has been used ever since to signify companies and owners that really believe in the products and services they sell.

In the case of EnMart, we can’t say we bought the companies that design and manufacture the products that we sell.  Some, like Hilos Iris, are companies with whom we have a close partnership.  Other companies for whom we distribute products are simply that, companies who make the products which we sell.  So, it wouldn’t be strictly accurate to say we liked the products so much we bought the companies.  It would, however,  be strictly accurate to say we like the products so much, we use them ourselves.  It may not be as catchy a slogan, but it does have the benefit of being the truth.

Ensign Emblem, our parent company, creates products using Hilos Iris thread.  We use the bobbins and needles we sell.  Were you to look, you could find the scissors and backings sold on the EnMart site being used by employees in all of our plants.  We sell the things we sell because we use them ourselves.  We know these products work.  They work for us every day.

As an advertising slogan “We like these products so much we use them every day” probably isn’t going to set the world on fire.   As a rationale for why you should purchase products from EnMart, however, it makes perfect sense.  Ensign Emblem has been in the embroidery business for over 30 years, and in that time we’ve learned a little something about what products work and what products don’t work.  Now, through EnMart, you can make use our expertise and be sure you’re getting products that will work well for your business. 

 After all, they work well for ours.

posted in About EnMart, Hilos Iris | 1 Comment

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