It constantly amazes me how fast time flies. At the end of this month I will have been Director of Marketing for Ensign Emblem and EnMart for 9 years. This blog is just over seven and a bit years old. This will be post # 572 on this blog, which adds up to quite a lot of words.
In the time this blog has been around, our goal has always been to educate people, both about machine embroidery and about EnMart, who we are as people and who we are as a company. We’ve given you inside looks at why we sell the thread we sell, why we do (or don’t) offer specials and sales, and even the story of how EnMart came to be. We’ve also published posts that we hoped would help embroiderers do what they do better – whether it was translating print into embroidery, embroidering on specialty materials, or simply providing a round-up of helpful and interesting posts from the blogosphere. Our goal has always been to educate as much as it has been to entertain, with the side benefit of helping you to get to know us and EnMart a little better.
Although I like to think we’ve met our goals for this blog, I do want to keep it fresh and new. So, since we’re now seven and a bit, I figured it was time for some updates. The look of the blog may change, that hasn’t been decided yet, but I do know some other changes will be happening soon. Here’s a preview of some of what’s coming:
- Updated blogroll – There are many good blogs on our blogroll, but there are also many good blogs not currently listed. We’re going to sift through the blogroll and try to make sure we’re including the most up to date and interesting blogs about our industry
- Return of the series – I’ve written series about embroidering on different fabrics, using different backings, and even how to market your business. Most of those were written back in 2010 – so it’s time for them to be updated.
- More business, marketing and social media tips – It would be lovely if running a decoration business was just about decoration, but it’s not. A business owner must also know how to marketing, provide good customer service, manage their business and, these days, manage social media. We’ll talk about that here too.
I am open to suggestions as to what you’d like to see here, and when you’d like to see it. You can either comment here, contact me on one of our social media platforms, or simply send me an e-mail. I’m looking forward to revitalizing this blog in 2015. Hopefully you’ll come along for the ride.